About Your Local Butcher in Masterton

Homegrown Butchery is an independent local butcher in Masterton, combining traditional butchery skills with the convenience of shopping for quality meat online.

Led by owner and experienced butcher Jake Wiffen, our team prepares everything from everyday family favourites and speciality cuts to meat boxes, beef carcass packs and house-made smallgoods. We source quality New Zealand beef and lamb from local farms, alongside Freedom Farms pork and Turks chicken, with a focus on good meat, skilled butchery and genuine personal service.

From our Masterton artisan butcher shop to our online store and local butcher delivery options, Homegrown makes it easier to buy from a butcher who knows their meat from carcass to cut.

A Masterton Butcher with Traditional Skills 

At Homegrown, butchery still happens the traditional way. As a full-carcass meat butcher, we work with whole animals rather than relying solely on pre-cut cartons. That gives our experienced team the ability to prepare a wide variety of cuts and accommodate specific requests.

Our sausages are a particular local favourite, while our smallgoods, including traditional South African boerewors and biltong, as well as our popular meat and pies are all made in-house. Customers can also leave preparation requests with their online order, whether that's having a lamb leg cut into curry pieces or asking us to freeze meat before dispatch.

It’s hands-on service that comes from having experienced butchers behind the counter, not simply products on a shelf.

Our Story

Homegrown began in 2017 as Homegrown Farm Fresh Meats, with locally raised meat boxes delivered directly to customers throughout the region.

In 2019, the business expanded into the former Joe’s Meat Market in Masterton, creating the butcher shop that remains Homegrown’s home today. Over the years, Homegrown has earned recognition for its products and appeared on Country Calendar, helping establish the business as a familiar name both within the Wairarapa and further afield.

In early 2024, ownership passed to Jake Wiffen, although Jake’s connection with the butchery goes back much further. He first began working in the building in 2012 at the Export Meat Warehouse, continued through Joe’s Meat Market and then spent five years working within Homegrown before taking over the business himself.

That experience means the person behind Homegrown today knows the business, its customers and the craft from the inside out.

From Local Butcher Shop to Online Delivery 

While Homegrown remains firmly rooted in Masterton, our online butchery has continued to grow, giving customers beyond the Wairarapa an easy way to order quality meat for home.

Some customers shop for individual cuts, while others choose our convenient butcher boxes for everyday dinners or to keep the freezer stocked. We also offer quarter and half beef carcass packs, homekill processing for local farmers, lifestyle block owners and hunters, and wholesale supply for businesses looking for quality meat.

Whatever brings you to Homegrown, the approach is the same: quality meat, knowledgeable butchers and personal service from a locally owned business.